& speaking of Vevo... ;D

All hail Vevo!

All hail Vevo, The New MTV!

Imagine you're MTV. Old, reality-obsessed, fat cat MTV. Your glory days are gone. Everyone's outraged because U barely play music at all anymore, but instead all those dumb reality programs that the rest of the world wishes would just go away. I mean, why bother calling yourself Music Television is you're not even going 2 play music anymore?

2 make matters worse, U attempt 2 turn off your audience from the notion of wanting 2 see music videos by stating in newspapers around 2005 or so that "we realized that the novelty of music videos had worn off, so we had 2 adapt ourselves 2 other styles of programming," which as we all know is a bunch of BS. Completely ignoring your original audience, U are simply content with doing whatever stupid stunt U feel convinced will earn a quick buck from advertisers.

Then one day, U yawn as U learn that so-&-so has a new album coming out & that they've just released their new music video 2 promote it. Oh well, U think, maybe we can sandwich it in somewhere & forget it, so long as we play it once or twice. So, again yawning with disinterest, U pick up the phone, as U have sooooo many times before, & call so-&-so's record label 2 make the arrangements 2 debut their new vid.

Suddenly, your draw simply DROPS in SHEER SHOCK as they cheerful reply, "No can do!"

At first U can't believe it. This has gotta be a joke. It must be. U say, "You're kidding, right?"

"Nope, not at all! Sorry, U can't have it."

U start 2 stammer in disbelief, "But... b-but, but we're MTV! We're THE music authority, EVERYBODY ALWAYS gives us their videos!"

"Not anymore!" the label cheerfully informs U. "There's a new competitor on the map. They're called Vevo. See, we got sick & tired of U ignoring all R artists & videos, so a bunch of us labels got together & teamed up with, who was it, Universal? & we've put together our OWN music video outlet, & it's zoomin' SKY HIGH in less than a year!"

U then go on 2 realize with horror that... well, that huge back catalog of music videos u've been ignoring, & sitting on all these years? All that stuff u've taken 4 granted? Well, U no longer have the rights 2 broadcast a lot of them anymore. Vevo does. & now U find yourself in the extremely awkward position of attempting 2 arrange a deal with this upstart idea while being forced 2 your knees. U suddenly realize that U are not King Of The Mountain anymore. 4 the very first time, U've encountered a genuine threat 2 your very existance.

& that's precisely what's happened. & I, 4 one, am glad! MTV's finally gotten a long-deserved & awaited wakeup call.

Vevo, or VEVO, is the highly-anticipated saviour that music & music video fans have been waiting 4 all these years. They broadcast nothing, absolutely nothing, but music videos. All the time, any time. &, best of all, U even get 2 look up the videos yourself & even create your own set playlists 4 them. The coolest part, of course, is that it's free.

Vevo is available as a wildly-popular app 4 smartphones such as the everultracool iPhone models, & is also available online here. No frills, no pretentious flash, no attempting 2 be something they're not. They simply focus on providing U with all the music U could ever want. Or almost; from what I hear, the only label that has not signed up with them is Warner Bros. & its various outlets. Apart from that, Vevo is huge & keeps adding 2 its catalog continuously.

& although they aren't TV-based yet, I've heard whispers that they are toying with the idea of actually having their own television channel. This, of course, is driving MTV absolutely bananas, as they are suddenly being assaulted by a new kid who's successfully giving music fans what they want, the same sort of stuff that MTV refused 2 keep doing decades ago. & more power 2 'em, I say! I'm a dedicated Vevo fan.

Check it out today! :D

Jellyfish? Hmm, not bad!

Although I had heard of this band back in 1990 when they first came out (I only saw about fifteen seconds of a music clip on MTV) and ESPECIALLY saw their incredibly eye-catching album cover in the store I had otherwise never actually heard them before. I looked this up because I found a used $2 CD of their album Bellybutton at Goodwill yesterday & decided 2 give it a try. Not bad, not bad at all.

The odd thing is, this band doesn't strike me somehow as being/feeling like a *real* band, especially in this video: they seem/feel more like one of those pretend early '70s cartoon show bands U might see on Saturday mornings circa '72 or so. U know the kind, the type that might be in a Syd & Marty Krofft production or something? That may be one reason why they failed 2 reach commercial success despite critical raves and apparently heavy MTV rotation.

However, I am not in the least bit at all surprised that they hail from San Francisco! ;D

Click here 2 watch their video 4 "Baby's Coming Back" courtesy of Vevo.